About How She Builds

Strategy. Sanity. And the systems that support both.

How She Builds is where business clarity meets lived reality. It’s for women-founders scaling with soul, and for leaders redesigning workplaces from the inside out.

Why this exists

After a decade of advising consumer brands and building Rare Ideas, I’ve noticed something: the playbooks we use for leadership, growth, and culture often overlook the nuanced, lived experiences of the very people driving that growth.

Especially women. Especially anyone outside the dominant default.

What gets called “visionary” in one voice is labeled “difficult” in another.

What looks like “ambition” in men becomes “aggression” in women.

What’s sold as "scale" often hides the cost of burnout.

How She Builds is here to just give you some wholesome company. You’re not alone in this.

What you'll find here

This isn’t another newsletter about hustling harder or becoming a #girlboss. This is where we talk about:

The Strategic Reality

• Building consumer businesses that scale without chaos

• Positioning that drives revenue, not just awareness

• Brand systems that your team can actually use

The Human Complexity

• How leadership is perceived differently depending on who’s speaking

• Authority without apology

• Building teams where clarity and care can coexist

Mental Health in Leadership

• Burnout, boundaries, and the myth of "balance"

• Self-regulation as a growth skill

• Creating cultures that support performance and people

The Unspoken Truths

• How gender, caste, and context shape power

• Why “quiet quitting” might be quiet surviving

• The real cost of workplaces built for sameness

Who this is for

• Women entrepreneurs scaling consumer brands

• Founders and operators redesigning org culture from within

• Leaders navigating the double standards of “being too much” and “not enough”

• Teams who want to scale without losing their soul

Why subscribe?

Because it’s field notes from the frontlines.

From boardrooms where I’m the only woman in the room, to 3AM spirals about whether I was too sharp in that meeting, to building a women-led strategy consultancy while leading in male-dominated industries - this is the operating system I wish I had when I started.

If you want:

• Strategy that respects your reality

• Language for what you’ve always felt but couldn’t name

• Tools to build businesses that work for more kinds of people

Then How She Builds is for you.

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