<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[How She Builds]]></title><description><![CDATA[Notes on building with clarity after a severe burnout. For founders, creatives, and women who are learning to lead differently.]]></description><link>https://www.vijetasingh.com</link><image><url>https://substackcdn.com/image/fetch/$s_!zsy7!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3660cd6b-b565-407e-939b-ad7491c1b08d_500x500.png</url><title>How She Builds</title><link>https://www.vijetasingh.com</link></image><generator>Substack</generator><lastBuildDate>Wed, 08 Apr 2026 20:23:47 GMT</lastBuildDate><atom:link href="https://www.vijetasingh.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Vijeta Singh]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[vijetasinghrare@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[vijetasinghrare@substack.com]]></itunes:email><itunes:name><![CDATA[Vijeta Singh]]></itunes:name></itunes:owner><itunes:author><![CDATA[Vijeta Singh]]></itunes:author><googleplay:owner><![CDATA[vijetasinghrare@substack.com]]></googleplay:owner><googleplay:email><![CDATA[vijetasinghrare@substack.com]]></googleplay:email><googleplay:author><![CDATA[Vijeta Singh]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Five Strategies for Women Founders Hiring Senior Male Talent]]></title><description><![CDATA[How to turn a high-stakes hiring decision into a proof point of your leadership]]></description><link>https://www.vijetasingh.com/p/five-strategies-for-women-founders</link><guid isPermaLink="false">https://www.vijetasingh.com/p/five-strategies-for-women-founders</guid><dc:creator><![CDATA[Vijeta Singh]]></dc:creator><pubDate>Sun, 07 Sep 2025 11:10:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!zsy7!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3660cd6b-b565-407e-939b-ad7491c1b08d_500x500.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I remember the first time I tried to hire a senior man into my company. On paper, he was exactly what we needed: more skilled than me in his domain, seasoned, and confident. On the inside, though, I felt something I didn't want to admit out loud - I was afraid.</p><p>Not afraid that he couldn't do the job. Afraid that he wouldn't be able to do the job while reporting to me. Would he take my direction seriously? Would investors, customers, or even my own team start to see him as the "real" leader?</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.vijetasingh.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading How She Builds! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>That fear isn't written about much, but almost every woman founder I know has felt it. We don't always have the language for it, but it sits there in the room during interviews, offer negotiations, and the first leadership meetings.</p><p>Hiring your first senior person is always a high-stakes moment. But when you're a solo woman founder, and that hire is a man who will report directly to you, the stakes feel even higher.</p><pre><code>As Gloria Steinem once said, "Power can be taken, but not given. The process of the taking is empowerment in itself." </code></pre><p>Bringing on a senior man and establishing your authority is precisely that act of empowerment.</p><div><hr></div><h4>Why This Fear Runs Deep</h4><p>The fear isn't irrational. It's rooted in years of lived dynamics:</p><p>&#8594; Investors defaulting to asking the man in the room the "hard questions."</p><p>&#8594; Customers addressing follow-ups to your male colleague rather than you.</p><p>&#8594; Advisors suggesting a male hire might be the "adult in the room."</p><p>This doesn't mean you lack authority. It means you've seen how quickly authority can be undermined by subtle cues and cultural shortcuts. When you're building a company from scratch, those cues matter.</p><p>And they matter because:</p><p>&#8594; Company DNA is fragile. The first senior hire sets the tone for everyone who follows.</p><p>&#8594; Respect is contagious. <strong>If one senior male hire models respect, it spreads. If he undermines you, that spreads too.</strong></p><p>&#8594; Investors and customers are watching. They take their signals about your leadership from how your own team responds to you.</p><p>This moment is not just about hiring talent. <strong>It's about cementing your authority in the company you built.</strong></p><div><hr></div><h4>Strategies to Navigate the Dynamic</h4><p>Here are strategies that I, and many other women founders have learned the hard way.</p><p><strong>1. Anchor in Clarity, Not Apology</strong></p><p>Before you hire, define the role in black and white. Document decision rights. Spell out what's yours, theirs, and shared. Ambiguity is the enemy of authority.</p><p>Too many founders rely on "good vibes" and then feel blindsided when lines are crossed. Don't wait for that. If he's truly senior, he'll welcome the clarity.</p><p><strong>2. Flip the "Investor Mirror"</strong></p><p>If an investor or advisor questions whether a man will respect you, flip the script:</p><pre><code>"If he can't report to me, how could he possibly scale in this company?"</code></pre><p>This reframes the issue. His inability to report to a woman is not your weakness - it's his limitation.</p><p><strong>3. Interview for Humility, Not Just Skills</strong></p><p>Yes, you need someone skilled. But skills are table stakes. The real test is character.</p><p>In interviews, correct him mid-sentence. Push back on a point. See how he reacts. If he bristles in a one-hour interview, imagine the friction over two years.</p><p>Look for curiosity, adaptability, and the ability to say the three words that make any senior hire gold: "I don't know."</p><p><strong>4. Use Allies Without Outsourcing Authority</strong></p><p>Advisors and board members can reinforce your authority. But beware of letting them become interpreters or mediators. That subtly shifts power away from you.</p><p>Their role is to support, not substitute. Your voice must remain the center of gravity.</p><p><strong>5. Reframe Fear as Leverage</strong></p><p>A senior man reporting well to you is one of the strongest signals you can send to the market. It demonstrates that authority here isn't about gender, it's about contribution.</p><pre><code>Oprah Winfrey once said, "Excellence is the best deterrent to racism and sexism." </code></pre><p>When she built Harpo Studios, her male executives reported directly to her. Her authority wasn't defended; it was assumed. The standard was excellence, and that set the culture.</p><div><hr></div><h4>Case Studies of Women Who've Done It</h4><p><strong>&#8594; Whitney Wolfe Herd, Bumble</strong></p><p>When Whitney built Bumble, she deliberately designed a women-first culture. That culture made it possible for senior male executives to report into her without undermining her authority. The structure itself reinforced respect.</p><p><strong>&#8594; Anne Wojcicki, 23andMe</strong></p><p>Anne brought in seasoned scientists and business leaders, many of them male, but retained decision control as CEO. She didn't compete with their expertise. She leveraged it while staying clear that the vision was hers.</p><p><strong>&#8594; Oprah Winfrey, Harpo Productions</strong></p><p>Oprah hired strong male executives but never ceded the narrative of who was in charge. Her authority wasn't about reminding people she was the boss. It was embedded in every decision, every standard, every outcome.</p><p>These examples show the pattern: authority is not about hiring someone less capable. It's about creating the conditions where capable people thrive within your leadership.</p><h4>How You Know He's the Right Hire</h4><ul><li><p>He celebrates your authority publicly, not just privately.</p></li><li><p>He refers others back to you for final say.</p></li><li><p>He thrives on building alongside you, not over you.</p></li><li><p>The right hire makes you feel more powerful, not less.</p></li></ul><div><hr></div><p>Back to that moment when I was deciding whether to hire a man more skilled than me. The knot in my stomach didn't go away immediately. But I realized the fear wasn't a warning sign to avoid him, it was a compass pointing me toward the authority I needed to claim.</p><p>Hiring a senior man to report to you isn't a risk to your leadership. It's a proof point of it. Done right, it doesn't diminish you. It multiplies you.</p><div><hr></div><h4><strong>This Week's Recommendation</strong></h4><h4>Podcast: <a href="https://www.youtube.com/watch?v=iZ3j5AVbbao">WorkLife with Adam Grant (Episode: The Problem with All-Stars).</a></h4><p>This episode unpacks how ego, hierarchy, and "superstar hires" can backfire, and why the best leaders are those who hire people who can report well, not just lead well. It's a masterclass in understanding the psychology of building senior teams.</p><div><hr></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.vijetasingh.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.vijetasingh.com/subscribe?"><span>Subscribe now</span></a></p>]]></content:encoded></item><item><title><![CDATA[Your demons are your diamonds]]></title><description><![CDATA[The uncomfortable truth: Our demons and our gifts often share the same source.]]></description><link>https://www.vijetasingh.com/p/my-demons-are-my-diamonds</link><guid isPermaLink="false">https://www.vijetasingh.com/p/my-demons-are-my-diamonds</guid><dc:creator><![CDATA[Vijeta Singh]]></dc:creator><pubDate>Fri, 05 Sep 2025 08:51:12 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/a0c1e4b8-0f92-4492-aa90-6b0180b76cca_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Everyone has demons within them - people are grey - not black or white - How to manage those demons shapes our life.</p><p>A celebrated founder who built a 100-crore brand destroy his marriage through the same relentless drive that made him successful. The obsession that secured Series B funding also meant missing every family dinner for three years.</p><p>A chef who runs people loved restaurants. His perfectionism creates exceptional food. It also drove two sous chefs to therapy and made his own daughter afraid to cook in front of him.</p><p>A creative director in our network whose jealousy of peers pushes her to produce award-winning work. That same jealousy has cost her three business partnerships and countless friendships. She knows it. She feeds it anyway.</p><p>My own demon? Control. The same need for control that helps me manage multiple ventures and maintain quality standards across brands also makes me a difficult person to work for. I've lost good people because I couldn't let them fail on their own terms.</p><p>The uncomfortable truth: Our demons and our gifts often share the same source. The paranoia that helps you spot market threats before competitors also keeps you from trusting your team. The ego that gives you courage to pitch to big clients also blinds you to your own mistakes.</p><p>Managing these demons isn't about elimination - that's impossible. It's about conscious choice. Every day, multiple times a day, choosing which wolf to feed. Building systems that contain the damage. Creating space between impulse and action.</p><p>Most importantly, it's about radical honesty. Admitting to your team that your "high standards" sometimes mask insecurity. Acknowledging that your "strategic thinking" can become overthinking that paralyzes progress.</p><p>The executives who last don't pretend to be saints. They know exactly which demon sits on which shoulder. They've mapped their triggers, built their guardrails, and chosen their battles.</p><p>Because in the end, we're all grey. The question is: which shade are you choosing today?<br><em><br>Hi, I am Vijeta Singh <br>I&#8217;m an entrepreneur and consultant working at the intersection of <strong>strategy, design, and scale</strong>.<br>I run <strong><a href="http://www.rareideas.in">Rare Ideas</a></strong>, a women-led studio helping founders build brands with clarity and culture.<br>I&#8217;m also a partner at <strong>Together Hospitality</strong>, behind bars and restaurants like Cobbler &amp; Crew, Elephant &amp; Co., Gather, and Juju.</em></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.vijetasingh.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading How She Builds! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item></channel></rss>